How Much to Share with Third Parties? User Privacy Concerns and Website Dilemmas

HOW MUCH TO SHARE WITH THIRD PARTIES? USER PRIVACY CONCERNS AND WEBSITE DILEMMAS Ram D. Gopal Operations and Information Management, School of Business, University of Connecticut, Storrs, CT 06269 U.S.A. {[email protected]} Hooman Hidaji and Raymond A. Patterson Haskayne School of Business, University of Calgary, Calgary, AB, CANADA T2N 1N4 {[email protected]} {[email protected]} Erik Rolland College of Business Administration, California State Polytechnic University, Pomona, CA 91768 U.S.A. {[email protected]} Dmitry Zhdanov Department of Computer Information Systems, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302 U.S.A. {[email protected]}